Curious Case of Prithvi Shaw vs Freecharge and Swiggy, Explained

The 18-year-old cricketer, Prithvi Shaw, with his backfoot punch as the inaugural shot, became the youngest Indian cricketer to score a century in his debut international match at Rajkot. Prithvi Shaw's immense talent at this age has always been praised and welcomed by the Indian cricketing legends like Sachin Tendulkar, Sunil Gavaskar, Rahul Dravid and Sourav Ganguly. But soon after his maiden test century, he (his sports management company) has jumped into a legal marketing tussle with the e-commerce company, Freecharge and online food delivery company, Swiggy. Prithvi's sports management company, Baseline Ventures, sent a cease-and-desist letter to Freecharge and Swiggy over the unauthorised application of a caricature similar to the young cricketer celebrating his ton. Baseline Ventures demands 1 crore each as compensation amount. Freecharge and Swiggy have taken their post down. What is a Cease and Desist letter? A cease and desist letter is the first form...